We each sprang from artistic families and have had cameras in our hands since we were little. Those cameras helped us to see the world a little differently. We share a deep passion for creating. It was when a woman we photographed said to us through happy tears, “Thank you for making me feel beautiful” that the In Her Image seed was planted. 

We hail from very different places: Heidi from Melbourne, Australia and Tara from Oakland, California. Once you experience a session with us, you won't be surprised to learn that Heidi has an extensive theater background, allowing her to give fun and easy direction to our clients. Tara spent many years doing media education, teaching young people to be aware of how women are portrayed in images. It's not a coincidence - this thing we do. 

When we are not photographing you, Heidi is playing in the garden or baking yummy vegan treats. Tara is a potter, painter, and overall creator and can often be found on the floor snuggling with our beloved house bunny. We live in beautiful rural Petaluma, where we are surrounded by nature and a menagerie of wildlife. We are inspired by our environment and all the curiosity it brings. 

We believe that work should be fulfilling on all levels, and are grateful every day that we have the opportunity to manifest that for ourselves.

We also believe that kindness and compassion can change the world.

In Her Image Photography is not only our business; it's our mission.

We are Heidi and Tara, and we can’t wait to meet you.

What Our Clients Say

I have had a few sessions with Heidi and Tara and each time, I am blown away by their professionalism, friendliness, and how they transform what can be a daunting/scary experience into absolute FUN. It's like spending a day with your best gals, playing dress up and loving every moment of it. The cherry on top? The GORGEOUS heirloom quality photos that come from the day spent together. They are effing geniuses and I'm grateful to work with them and their magic. - Kelly Rae Roberts

Your search for the best photographers is over, just call them! As a musical duo, we have had many photo shoots over the years, some good, some meh, and a couple great. This was NOT our first rodeo and this shoot with Heidi and Tara completely blew us away. From the experience on the day of the photo shoot (it felt like FUN, no pressure, we were laughing the entire time) to the stunning, gasp-out-loud, magazine-quality images they delivered, all of our expectations were exceeded. Their complete dedication to really SEEING who is in front of the camera and capturing their essence is truly moving. And most importantly, the photos we got make us feel like young, hot, rock stars, and we will have them forever, and we will use them for EVERYTHING. Whether you're a musician or not, we can't recommend them highly enough! - Mouths of Babes {band}

Heidi & Tara are more than brilliant photographers - they are spirit catchers. A photo session with them will put you at ease, & the results will set your soul on fire. I am a full-figured woman of color with a big presence & an incredible leadership role in education & even I can be highly self-conscious when it comes to having photos of myself. That said, I must say that I absolutely loved my photos & I had the courage to share them with a circle of people who love me. Love flowed from within me & all around me. - Wanda H. G.

There are few things I enjoy less than having my picture taken. Put a camera anywhere near me and I become shy, rigid and awkward. For years, I have been dreading any upcoming photo shoot, while cursing the need for new corporate headshots. And then this month into my home walked Heidi and Tara from In Her Image Photography, and these two generous, hilarious and very talented women completely changed the game! They instantly took control while also making me feel utterly at ease. As they worked, I found myself laughing, sincerely interested in who they were, and just... enjoying hanging out with them. So much that I was *almost* unaware of the fact that people were looking at me, and with big lenses. It was unlike any other photo session I've experienced. Ladies, if you need photos for any reason, do yourself a favor and reach out to Heidi and Tara. I cannot recommend them highly enough! - Caitlin S.

In Her Image is my go-to for all of my brand photography. If you want to be nurtured and confident in front of the camera, they are THE BEST at making women feel and look their very authentic selves. Heidi and Tara are masters at posing and capturing angles, & their relationships with top hair & makeup pros make the process so easy to step into. Recently my daughters and I also did a dream session with them to capture heritage/legacy shots that we'll cherish for years. I can't emphasize enough how awesome it is to work with them! - Jen Kem

Not only are Heidi and Tara highly talented visual artists, they have these amazing superpowers for helping women feel confident, beautiful, powerful, and joyful in front of the camera. This shines through so powerfully in my images. Thank you, Heidi and Tara! I never imagined that a portrait session could be so much fun! Can’t wait to book another! - Amy C.

What a blast!! Heidi and Tara are magic in how they created comfort, creativity and custom styling for my portrait session. Having never done this before, their personable nature, gentle kindness and frequent laughter allowed me to relax and become more adventuresome. Highly recommend them...you will NOT be disappointed!! - Barbara J.

Working with In Her Image was a phenomenal experience! Heidi and Tara made me feel comfortable in front of the camera right off the bat. And I LOVE my photos! They brought my soul to life in the photos. A bonus was how organized they were in their communication before and after the shoot. Heidi and Tara are beautiful human beings and I absolutely loved my time with them. I give them my highest recommendation! - Connie S.

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Awards, Accreditations, & Exhibitions

Accreditation:

The Portrait Masters: FELLOW (1 of 26 worldwide)

ICON - MASTER 


Awards: 

2021
First Place, Accademia Ceconi Portrait Competition, Italy 
Presented by GraphiStudio


2021 
Wedding & Portrait in Italy, WPI
1st Place, Children's

2021
The Portrait Masters Awards
1st Place, Creative Portrait
1st Place, Contemporary Portrait

2022
1st Place & 3rd Place, Portrait Children WPI, International
1st Place, Creative Fashion/Beauty, WPI, International
People's Choice Winner, Child Category, Asia Pacific Photography Awards 
 People's Choice Winner, Open Category, Asia Pacific Photography Awards

Multiple Top 20 Placings, The Portrait Masters Awards, International

2023

Semi Finalist Australian Photographic Prize

Semi Finalist Head On Photo Festival Australia

Finalist National Photographic Portrait Prize Australia     

       Honorable Mention Portrait, Monochrome Awards (International)

Gold Winner Budapest International Foto Awards (International)

4 Images in “Top 16” of PPA IPC (International)

Top 10, Top 20 and Top 30 in The Capture Awards, Australia

Icon Awards Top 10 Finalist (International)

Finalist FFIEL Foto Internacional (International)

Shortlisted The Photo Collective Australia

9th, 9th, 16th and 20th Place (Various Categories) The Portrait Masters USA

Top 10 Award in Australasia's Top Emerging Photographers 2023 (Featured in Capture Magazine) Australia

 

2024

2 Silver and 1 Highly Commended, Black and White Category.

Silver, Maternity Category, 2 Silver and 2 Highly Commended, Portrait Category.

Asia Pacific Photo Awards

Top Finalist, ProPrints Invitational USA

Honorable Mention, The Flow Photo Contest, USA

International Portrait Photographer of the Year 2024, Australian Photographic Prize, Australia.

1st Place APA Photo Awards, “Fresh” Category, USA

Finalist Beautiful Bizarre Art Prize, International

Finalist Out From The Mist Competition, International

Finalist Head On Photo Festival, International 

2nd Place (Runner Up) People Category, The Mono Awards, Australian Photography Magazine, Australia

  Shortlisted (3 Images) APA 2024 The Photo Collective Australia

Finalist Head On Photo Festival, International

1st Place Winner, FFIEL International Photography Festival of Leon, Mexico

 Best In Show & Winner Couple’s Non-Commissioned Category, AIBP Visionary Awards, International

Best In Show & Winner Couple’s Non-Commissioned AIBP Visionary Awards International

Top 20 Finalist in 3 Categories, The Capture Awards, Australia

Honorable Mention, Budapest International Foto Awards, International

Top 10 Finalist (2 Images – Fashion Category & Portrait Category) Icon Awards WPPI, International

 

 


Exhibitions:

2020 Ovada Gallery, Oxford, England
Show: "Women" 
Image: "Moments In Between"

2023 National Photographic Portrait Prize
National Portrait Gallery, Canberra, ACT, Australia
Finalist, Year-long Exhibition - "Brave New World"


2023 Finalist "Out From The Mist" Juried Exhibition - Judith Wright Art Center, Brisbane Australia (Exhibition Oct 2023)

2023 Semi Finalist "Head On Festival" Juried Exhibition- Sydney Australia (Exhibition Dec 2023)

2023 Finalist "Add On Festival" Juried Exhibition - Sydney Australia (Exhibition Dec 2023- Jan 2024)

2023 Finalist Beautiful Bizarre INPRNT Photography Award Art Prize

2023 Finalist "Something Personal" Juried Photography Exhibition- APA (American Photographic Artists) Left Space Gallery, San Francisco USA (Exhibition Dec 2023)

2023 Daydreams and Night Lights, Juried Photography Exhibition - ZoneFive/Radiant Aberration - Colorado Springs USA (Exhibition Oct 2023)

2023 Touching Transcendence, Juried Photography Exhibition - UltraSuperNew Gallery, Tokyo Japan (Exhibition Dec 2023)

2023 Shadow and Light. International Photography Exhibition - Glasgow Gallery of Photography - Glasgow (Exhibition Dec 2023)

2023 The In-Between. International Photography Exhibition- Glasgow Gallery of Photography- Glasgow (Exhibition Dec 2023)

2024 Monochrome. Juried Exhibition. Photo Place Gallery. Middlebury, Vermont USA. (Exhibition Feb 2nd- Feb 23rd 2024)

2024 Portrait. Juried Exhibition. Glasgow Gallery of Photography- Glasgow Scotland  (Exhibition April 4th -28th 2024)

2024 Canberra Contemporary Photographic Prize. Juried Exhibition. Manuka Arts Center. Canberra, Australia. (Exhibition June 13th – June 29th 2024)

2024 Radiating Pride. Juried Exhibition. San Francisco Women Artists Gallery. San Francisco, USA (Exhibition June 4th – July 1st 2024)

2024 Finalist. Head On Photo Festival. Juried Exhibition. Bondi Pavillion, Bondi, Australia. (Exhibition Nov 8th - Dec 1st 2024)

2024 Something Personal Exhibition, APA, Left Space, San Francisco, CA (Exhibition Nov 23rd 2024)

2024 Julia Margaret Cameron Awards, Women photographed by Women, Winner, Fotonostrum Gallery, Barcelona, Spain (Exhibition Nov 21st - Dec 8th 2024)

2024 Add On (Part of Head On Photo Festival) Ted's Cameras, Sydney, Australia. (Exhibition Nov 11th - Dec 1st 2024)

 

 

PRESS

New York Times

Style Section Feature

Forbes

Highlight

The Guardian

Mono Awards 2024

Argus/Courier

Feature

Entrepreneur

Image of Simple Green Smoothies Founders

Curve Magazine

Feature Article & Photo Spread

Petaluma Patch

Local Feature

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